Intento Webinar

Achieving the ultimate language experience – new standards, approaches, and technologies

Intento comes back with its 3rd webinar, where globalization and language experts from Wish, ClickUp, Procore and more shared stories about how they’ve used machine translation and generative AI to build language experiences at these companies.

Watch the webinar now to know how you can replicate these experiences for your own company, whether you’re a localization pro, or just starting out.

Tuesday, December 12, 2023
From 11:30 am to 1:30 pm ET

Speakers

Duration

2 hours

Detailed agenda coming soon - stay tuned!

The Enterprise Machine Translation Playbook 2022/2023

Reflect on a banner year in Machine Translation

On May 23rd 2023 we gathered online with early adopters and GPT enthusiasts from the localization teams of Disney+, Expedia, GoTo, the Government of Canada, Şişecam, Trendyol and VMware to explore the landscape of generative pre-trained transformers.

We had an exciting discussion, starting with a quick overview of GPT’s role in localization by Intento’s CEO, Konstantin Savenkov, and then launching into our first panel discussion, focused on real-world use cases and applications of GPT in localization. Our speakers shared how GPT helps to increase personal productivity, discussed their experiences with very specific use cases, and also shared the results achieved.

The second panel provided valuable advice on how to get started and how to overcome any hurdles that might be encountered while implementing GPT. It was awesome to have industry experts share their perspectives so attendees could gain insight into how generative pre-trained transformers are adding tremendous value to localization workflows.

What you'll learn:

Major developments in MT over the past year
The latest on pre-processing and automated post-editing
MT trends going into 2023

Speakers

Alessandra Binazzi

Principal Consultant
Global Sights Consulting

Leading expert in globalization strategy, language technology, tech stack definition and implementation, process automation and change management for global companies looking to expand reach and maximize revenues. Proficient in all major European languages, Alessandra has dedicated her professional life to advocating for international users and to create, market, and support products and services that engage customers in all continents. She is the principal consultant of Global Sights Consulting, member of the Board of Advisors of the Process Innovation Challenge, a former member of the Globalization and Localization Association (GALA) and Instructor at the Localization Institute. Global Sights Consulting brings together experts from around the world in every global discipline to help organizations expand and maximize their success in global markets. By empowering our clients with top notch industry expertise, we supercharge their global growth and help them achieve their Global Sights.

Paulina Makles

Localization Program Manager
ClickUp

Translator by education, manager by trade, Paulina has spent 10 years with various LSPs, and recently joined the client side to bring products to life in new markets. Awarded Executive MBA in 2022, Paulina is deeply fascinated by languages, organizational change management and the ways localization enables growth.

Pascale Tremblay

Executive Consultant
Pascale Global, Consulting Services

Pascale is a seasoned Globalization leader with an extensive track record, boasting expertise in orchestrating a multitude of successful localization initiatives throughout her career. She now advises and develops language capabilities initiatives for growing companies, including organizational development, strategy and technologies. Her most recent role, as the Director of Localization at Gap Inc., exemplifies her achievement in this field. She is deeply passionate about injecting fresh ideas that catalyze transformative change and foster innovation, thereby facilitating sustained growth within organizations. She is based in the Seattle area.

Jose Palomares

Director of Localization
Coupa

Jose Palomares is the Director of Localization at Coupa, the SaaS leader in Business Spend Management. With more than 20 years of trajectory in the globalization industry, his current focus is on growth strategy, UX, and Ops efficiency, brought forward into a constant drive to apply state-of-the-art translation, automation, and transformative AI-driven solutions to do more with less and faster. Jose is also a Board Director of the Globalization and Localization Association (GALA), where he strives to push the envelope for the industry as a whole.

Brock Hansen

Globalization Program and Solutions Manager
Wish

Brock is a Globalization leader with proven success across 12 years in innovating, improving, developing, and optimizing: operations, teams, programs, solutions and processes. He is passionate about technology, AI, creating teams, programs, and processes that drive innovation and success.

Sebah Ghannam

Associate of Globalization Technology
Procore

Sebah Ghannam is currently working at Procore in the localization team. Her main work consists of TMS maintenance and updating the support site's localized pages. Having been born and raised in Michigan, she was all too familiar with 'potholes' of construction before joining Procore, and has learned a lot since about how technology can improve the field. Sebah uses AI and many of its forms in her day to day job and is always looking for creative solutions it can be used for. Sebah earned a B.A. in International Affairs and French Language and an M.A. in Translation and Localization Management with a focus on Chinese Language studies from Middlebury Institute of International Studies.

Sebah Ghannam

Associate of Globalization Technology
Procore

Pascale Tremblay

Executive Consultant
Pascale Global, Consulting Services

Moderators

Webinar agenda

(all times listed in Eastern Time Zone)

11:30 am to 11:35 am
Introduction

Mark Hjerpe, Head of Global Revenue, Intento

11:35 am to 11:50 am
Keynote

Konstantin Savenkov, CEO & Co-Founder, Intento

11:50 am to 12:30 pm
Panel discussion #1: “Achieving Excellent Language Experience” + Q&A

with Konstantin Savenkov (CEO & Co-Founder, Intento) and the participation of:

Pascale Tremblay – Executive Consultant, PG Consulting Services
Jose Palomares – Director of Localization, Coupa
Paulina Makles – Localization Program Manager, ClickUp

This panel will focus on what it takes to create an excellent language experience.

12:30 pm to 12:45 pm
Mini-Session: “Brief update on the GenAI Landscape in recent months”

with Grigory Sapunov (CTO & Co-Founder, Intento)

12:45 pm to 1:25 pm
Panel discussion #2: “Automating localization in 2023″ + Q&A
with Daria Sinitsyna (Lead Computational Linguist, Intento) and the participation of:

Alessandra Binazzi – Principal Consultant, Global Sights Consulting
Brock Hansen – Globalization Programs & Solutions Manager, Wish
Sebah Ghannam – Associate of Globalization Technology, Procore

In this panel, we’ll share stories of how new technologies are being utilized to enhance language experience.

1:25 pm to 1:30 pm
Closing remarks

Mark Hjerpe, Head of Global Revenue, Intento