Live Webinar

When AI delivers ROI: Balancing innovation with enterprise translation requirements

Join Carrie Fischer (Subway), John Weisgerber (XTM), and Vann Maxson (Intento) as they cut through the hype and discuss when AI delivers ROI in enterprise localization.

When global brands like Subway need high-quality translation, they look beyond fluency and grammar—they require content that meets their specific requirements, which traditional MT frequently fails to address. We’ll explore how AI agents bridge this gap, delivering both quality and efficiency that translate to measurable ROI, along with the key factors you should weigh before adding AI to your workflows:
– Strategic factors to evaluate before AI adoption
– How companies like Subway decide which content types benefit most from AI
– Why AI agents succeed where traditional MT falls short on enterprise requirements
– Security protocols, data usage policies, and contractual safeguards
– Overcoming implementation challenges with effective change management

Wednesday 13th of November, 2024.
From 11:00 am to 12:00 pm Eastern Time (ET)

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Speakers

Duration

1 hour

Detailed agenda coming soon - stay tuned!

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Reflect on a banner year in Machine Translation

Join our webinar with XTM International to explore how Large Language Models (LLMs) compare to Traditional Machine Translation (MT) systems in terms of quality, adaptability, and cost.

We’ll share what we’ve recently discovered about:

Quality, analyzing where LLMs outperform traditional MT and how both handle errors
Adaptability, comparing how well LLMs and traditional MT handle specialized translations
Cost differences and when LLMs become more cost-effective
We’ll also compare the speed of LLMs and traditional MT for large-scale tasks, discussing current limitations and factors affecting performance

Don’t miss this opportunity to hear from industry experts and ask all your questions during the live Q&A session!

What you'll learn:

Major developments in MT over the past year
The latest on pre-processing and automated post-editing
MT trends going into 2023

Speakers

Carrie Fischer

Globalization Services Manager
Subway

Carrie Fischer is the Globalization Services Manager at Subway, headquartered in Shelton, CT. She is responsible for all globalization-related strategies for the company. She has over 30 years of localization experience and has held previous localization positions at Bodybuilding.com, Hyperion/Oracle and Transparent Language. She is on the Board of Women in Localization and a huge advocate of bringing language learning courses back into US schools. She is a co-founder of SPEAC (Supporting and Preserving Language Education in America Coalition).

John Weisgerber

Senior Solutions Engineer
XTM International

John Weisgerber is a battle-scarred veteran of countless localization campaigns. For over 20 years he has earned first-hand experience in almost every possible role: freelance translator, localization project manager for both translation service providers and global enterprises such as HP, operations manager, and machine translation developer. In recent years John has leveraged this knowledge in support of world-class translation management technology as a solutions architect with leading translation management systems like XTM.

Vann Maxson

Head of Solutions
Intento

With more than 15 years of experience in the localization industry, Vann brings a wealth of knowledge and expertise to the table. As Head of Solutions his primary focus is helping customers fully grasp Intento’s offerings and leveraging them to deliver the highest quality machine translation experience possible. Passionate about enhancing customer workflows with cutting-edge AI technology, Vann takes pride in empowering clients to optimize their existing systems. He is always eager to explore how the utilization of advanced technologies can strengthen partnerships within the localization industry and, in turn, provide the best possible experience for customers.

Jose Palomares

Director of Localization
Coupa

Jose Palomares is the Director of Localization at Coupa, the SaaS leader in Business Spend Management. With more than 20 years of trajectory in the globalization industry, his current focus is on growth strategy, UX, and Ops efficiency, brought forward into a constant drive to apply state-of-the-art translation, automation, and transformative AI-driven solutions to do more with less and faster. Jose is also a Board Director of the Globalization and Localization Association (GALA), where he strives to push the envelope for the industry as a whole.

Brock Hansen

Globalization Program and Solutions Manager
Wish

Brock is a Globalization leader with proven success across 12 years in innovating, improving, developing, and optimizing: operations, teams, programs, solutions and processes. He is passionate about technology, AI, creating teams, programs, and processes that drive innovation and success.

Sebah Ghannam

Associate of Globalization Technology
Procore

Sebah Ghannam is currently working at Procore in the localization team. Her main work consists of TMS maintenance and updating the support site's localized pages. Having been born and raised in Michigan, she was all too familiar with 'potholes' of construction before joining Procore, and has learned a lot since about how technology can improve the field. Sebah uses AI and many of its forms in her day to day job and is always looking for creative solutions it can be used for. Sebah earned a B.A. in International Affairs and French Language and an M.A. in Translation and Localization Management with a focus on Chinese Language studies from Middlebury Institute of International Studies.

Grigory Sapunov

CTO & Co-Founder
Intento

Prior to Intento, Grigory worked in industry (Yandex) and academia (Higher School of Economics). He spent more than 20 years in software engineering, of which about 15 years in data analysis, artificial intelligence, and machine learning. Since 2011, he has been engaged in deep learning. Grigory is a Google Developer Expert in Machine Learning and has a Ph.D. in Artificial Intelligence.

Moderated by

Claudia Siegenthaler

Project Manager
Intento

Claudia is currently working as a Project Manager at Intento, a localization startup specializing in MT and AI. Previously, she worked as an Account Manager/Intern at Mother Tongue. While interning, she received her masters in Translation and Localization Management from the Middlebury Institute in May 2023. She is relatively new to the localization field, but has completely immersed herself in events, meeting new people, and attending talks from industry professionals (and has the books to prove it!) She's been a member of Women in Localization since 2021, and currently serves as Sponsorship Manager for the Global Sponsorship team. She is currently based in San Francisco and when she is not working, enjoys keeping up her ballet training with the SF ballet, as well as hiking or discovering the best cocktail bar in the city.

Webinar agenda

(all times listed in Eastern Time Zone)

11:30 am to 11:35 am
Introduction

Mark Hjerpe, Head of Global Revenue, Intento

11:35 am to 11:50 am
Keynote

Konstantin Savenkov, CEO & Co-Founder, Intento

11:50 am to 12:30 pm
Panel discussion #1: “Achieving Excellent Language Experience” + Q&A

with Konstantin Savenkov (CEO & Co-Founder, Intento) and the participation of:

Pascale Tremblay – Executive Consultant, PG Consulting Services
Jose Palomares – Director of Localization, Coupa
Paulina Makles – Localization Program Manager, ClickUp

This panel will focus on what it takes to create an excellent language experience.

12:30 pm to 12:45 pm
Mini-Session: “Brief update on the GenAI Landscape in recent months”

with Grigory Sapunov (CTO & Co-Founder, Intento)

12:45 pm to 1:25 pm
Panel discussion #2: “Automating localization in 2023″ + Q&A
with Daria Sinitsyna (Lead Computational Linguist, Intento) and the participation of:

Alessandra Binazzi – Principal Consultant, Global Sights Consulting
Brock Hansen – Globalization Programs & Solutions Manager, Wish
Sebah Ghannam – Associate of Globalization Technology, Procore

In this panel, we’ll share stories of how new technologies are being utilized to enhance language experience.

1:25 pm to 1:30 pm
Closing remarks

Mark Hjerpe, Head of Global Revenue, Intento