Online Webinar

GenAI in Localization: 2024 in review and what to expect for 2025

This year, we saw a lot of traction in using GenAI for enterprise localization. Together with friends from memoQ, we want to share thoughts on what’s next. Join our webinar on December 11th to see how our companies use Generative AI and Large Language Models to create practical translation solutions.

December 11, 2024
From 11:00 am to 12:00 pm ET

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Speakers

Duration

1 hour

Detailed agenda coming soon - stay tuned!

The Enterprise Machine Translation Playbook 2022/2023

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Reflect on a banner year in Machine Translation

Among the major highlights from 2024 and hopes for 2025:

Balázs Kis, Chief Evangelist at memoQ, will take you behind the scenes to show how they’ve integrated GenAI advancements into their translation workflows after acquiring Globalese. He will explain how they merge data and technology to integrate AI and MT engines without segment boundaries, leading to significant improvements in translation quality.

Konstantin Savenkov, CEO and Co-Founder at Intento, will explain a major industry shift—while improving translation drafts has long depended on human input, AI agents are now transforming this approach. This change demands more actionable quality metrics, the ability to work with text beyond small segments, and a deeper understanding of context. Konstantin will also show how Enterprises can use AI agents to fill the gap between MT outputs and particular localization requirements and how this can unlock the 95% of their budgets currently tied up in post-editing.

This will be a one-hour panel discussion, including time for Q&A, where you can ask questions and get immediate answers. Register now to secure your spot!

What you'll learn:

Major developments in MT over the past year
The latest on pre-processing and automated post-editing
MT trends going into 2023

Speakers

Balázs Kis

Chief Evangelist
memoQ

Balázs Kis is one of the founders and owners of memoQ. Originally an engineer in computer science, he later earned a doctorate in applied linguistics. Since 1994, he has been involved in translation technology and language technology research and development. As a member of MorphoLogic in the 1990s and 2000s, he participated in numerous projects in this field. Additionally, Balázs spent ten years in book publishing, where he managed IT books and was one of the most published Hungarian technical writers at the time. As memoQ continued to grow, he expanded his responsibilities with new professional knowledge in areas such as compliance and mediation. Currently, he primarily works on memoQ’s vision and strategy related to artificial intelligence.

Konstantin Savenkov

CEO and Co-Founder
Intento

After receiving his PhD in 2008, Konstantin Savenkov piloted various research projects at Moscow State University. Moving into the business sector in 2012, Konstantin worked with notable start-ups such as Bookmate and Mindojo, and became increasingly aware of the trouble global companies had when onboarding cognitive AI services. To address this issue, Konstantin founded Intento with Grigory Sapunov in 2016, in part with the distinguished Berkeley Skydeck Accelerator Program. Since then, Konstantin has led Intento into a significant growth period, helping major global businesses around the world procure and deploy best-fit AI.

Jose Palomares

Director of Localization
Coupa

Jose Palomares is the Director of Localization at Coupa, the SaaS leader in Business Spend Management. With more than 20 years of trajectory in the globalization industry, his current focus is on growth strategy, UX, and Ops efficiency, brought forward into a constant drive to apply state-of-the-art translation, automation, and transformative AI-driven solutions to do more with less and faster. Jose is also a Board Director of the Globalization and Localization Association (GALA), where he strives to push the envelope for the industry as a whole.

Brock Hansen

Globalization Program and Solutions Manager
Wish

Brock is a Globalization leader with proven success across 12 years in innovating, improving, developing, and optimizing: operations, teams, programs, solutions and processes. He is passionate about technology, AI, creating teams, programs, and processes that drive innovation and success.

Sebah Ghannam

Associate of Globalization Technology
Procore

Sebah Ghannam is currently working at Procore in the localization team. Her main work consists of TMS maintenance and updating the support site's localized pages. Having been born and raised in Michigan, she was all too familiar with 'potholes' of construction before joining Procore, and has learned a lot since about how technology can improve the field. Sebah uses AI and many of its forms in her day to day job and is always looking for creative solutions it can be used for. Sebah earned a B.A. in International Affairs and French Language and an M.A. in Translation and Localization Management with a focus on Chinese Language studies from Middlebury Institute of International Studies.

Sebah Ghannam

Associate of Globalization Technology
Procore

Pascale Tremblay

Executive Consultant
Pascale Global, Consulting Services

Pascale is a seasoned Globalization leader with an extensive track record, boasting expertise in orchestrating a multitude of successful localization initiatives throughout her career. She now advises and develops language capabilities initiatives for growing companies, including organizational development, strategy and technologies. Her most recent role, as the Director of Localization at Gap Inc., exemplifies her achievement in this field. She is deeply passionate about injecting fresh ideas that catalyze transformative change and foster innovation, thereby facilitating sustained growth within organizations. She is based in the Seattle area.

Moderated by

Marjolein Berends

Solutions Engineer
Intento

With over 10 years experience in the localization industry, Marjolein makes up part of the Intento team of solutions experts providing daily guidance on the best way to solve challenges using MT and GenAI technology.

Webinar agenda

(all times listed in Eastern Time Zone)

11:30 am to 11:35 am
Introduction

Mark Hjerpe, Head of Global Revenue, Intento

11:35 am to 11:50 am
Keynote

Konstantin Savenkov, CEO & Co-Founder, Intento

11:50 am to 12:30 pm
Panel discussion #1: “Achieving Excellent Language Experience” + Q&A

with Konstantin Savenkov (CEO & Co-Founder, Intento) and the participation of:

Pascale Tremblay – Executive Consultant, PG Consulting Services
Jose Palomares – Director of Localization, Coupa
Paulina Makles – Localization Program Manager, ClickUp

This panel will focus on what it takes to create an excellent language experience.

12:30 pm to 12:45 pm
Mini-Session: “Brief update on the GenAI Landscape in recent months”

with Grigory Sapunov (CTO & Co-Founder, Intento)

12:45 pm to 1:25 pm
Panel discussion #2: “Automating localization in 2023″ + Q&A
with Daria Sinitsyna (Lead Computational Linguist, Intento) and the participation of:

Alessandra Binazzi – Principal Consultant, Global Sights Consulting
Brock Hansen – Globalization Programs & Solutions Manager, Wish
Sebah Ghannam – Associate of Globalization Technology, Procore

In this panel, we’ll share stories of how new technologies are being utilized to enhance language experience.

1:25 pm to 1:30 pm
Closing remarks

Mark Hjerpe, Head of Global Revenue, Intento